Search Engine Optimization : Content And Page Ranking

Everyone on the internet trying to explain what makes a good site will say to you, 'Content is King' and 'You need good content'. However, not every website owner understands how content affects their rankings in the natural organic search results of search engines. In fact, if you look around the web you will notice tons of sites with no real content, duplicated content, or that bore you to tears. What most people don't realize, though, is that good content does more than just keep your visitors interested and give you a good site. It will also help you promote your website.

Many search engines ignore the traditional method of reading META tags for keywords and descriptions, as these are often abused by users. Instead, search engines like Google now read the whole web page and use it to generate matches. It stands to reason therefore, that your website needs quality, keyword rich content, not only to keep the interest of visitors but to increase your search rankings as well.

Further, good content will often attract other websites to link to your content and this will bring in even more visitors to your site. Links to your pages will also boost your page ranking on Google. That’s importance because page ranking is one of the criteria by which Google decides where in the natural organic listings your site will appear.
Choose Your Keywords

Choosing keywords is more than picking search terms that receive heavy search traffic. An effective keyword will have relevancy, high search rates and most importantly the people searching will be interested in your product or service. There are a number of free keyword tools that can help you research keywords and phrases more effectively. One such tool is available at http://www.digitalpoint.com/tools/suggestion/ and will query both Wordtracker and Overture.

Both Wordtracker and Overture gather data from the search engines and can tell you how often a particular keyword is searched. An excellent starting point is obviously finding a highly searched phrase. Though, remember numbers alone don’t equate to quality. Your keywords must be targeted towards two audiences. The first is the market you are reaching for while the second is the search engines themselves. That being the case you want to carefully choose keywords that will allow you to rank highly in the search results for phrases that are being used by buyers to find the products and services you offer.

Write Keyword Rich Content

The cheapest way to generate content is to write it yourself. Writing quality content takes a lot of time, and you will need thorough knowledge of your subject to be able to write effectively on it. If you have the skills and time to generate content, though, this is really the best route to take. Alternately, you could save time by having someone else write your content but you would lose a certain amount of control plus may incur high cost. Whichever method you eventually choose the one thing you want to do when writing content is focus on your keywords and phrases.
Search Engine friendly content will directly target a keyword or phrase. You start by using keywords and phrases in the title. In the contents body you will also want to repeat the keywords and phrases you are focusing on. The last thing you should do and something many websites fail at is narrowly targeting your pages content. By that I mean choose one or a few keywords and phrases on a page and build the content around them. By doing this you will see more of your pages index and they will index at a higher rank.

Conclusion

Originality and keyword density in your website’s content will ensure that your website indexes well on the search engines. Good content should also help your website increase its amount of backlinks and conduct other important parts of a successful Search Engine Marketing Campaign. However
good your design or however fast your site, people and increasingly search engines come for content, and that is what you should be giving them.
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Search Engine Optimization As A Marketing Strategy

SEO or search engine optimization is one of the most commonly used methods to increase the volume and the quality of the traffic to a website. Using relevant content, internal linking, and incoming links from outside the website, potentially any search engine can index a website for terms your company finds important so your website will appear in the natural search results of a search engine results page (SERP) and thus, is an important weapon for Internet marketing.

There are many criteria search engines use to rank websites, and not all search engines put the same weight on each criteria. Generally, the earlier the website’s domain has been active, the more likely that the page rank will be higher. Also, text links within the website using the keyword phrases you find important are also good tools to use. SEO can work in a number of different ways besides just showing up in search engine results. It can also be used to guide the writing and placement of your content, as search engines that find your content useful from their point of view has a better chance of being useful from the visitor’s point of view.

SEO can also stand for search engine optimizers, which refers to the people who work as consultants to perform search engine optimization. Search engine optimizers can work as a sole service provider as well as a part of a whole marketing team. SEO techniques can be a part of the designing and development of the website as sometimes, it may require some changes in the HTML codes of the website. Some of the basic components of SEO are web designs, menus, content management systems and shopping carts, because these can be optimized easily.

Top ranking of a website in more than one search engines does not mean more sales for the websites. The technique only works in conjunction with clearly defined goals for what visitors will do when they come to the site. In other words, your website must have a clear call to action. Therefore, a business that is mainly depended on search engine traffic can suffer a lot if there is not an accompanying website designed to engage the visitors upon arrival. As a part of Internet marketing strategy, SEO increases a site's traffic so your message gets out there. Your job is to also makes sure you have a clear message when the visitors find you.
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Mark B. York is the CEO of Vertical Warfare, Inc. an Internet Marketing and Search Engine Optimization Company located on Long Island, N.Y. More Information - www.verticalwarfare.com www.verticalwarfare.com/seo.html

Search Engines And The Small Business Website

If you're doing any type of business on the internet than search engines like Google and Yahoo! could play a large role in the success or failure of your business. Even though most internet user have experience using search engines, many don't know how the engines work.

For website owners it is important to understand how, at least at a high level, search engines work so they can take advantage of the website traffic that only search engines can deliver.

Search Engines are special sites on the Web that are designed to help people find information stored on other sites. There are differences in the ways various Search Engines work, but they all perform three basic tasks:

- They search the Internet or select pieces of the Internet based on important words,
- They keep an index of the words they find, and where they find them, and
- They allow users to look for words or combinations of words found in that index.

Early Search Engines held an index of a few hundred thousand pages and documents, and received maybe one or two thousand inquiries each day. Today, a top Search Engine will index hundreds of millions of pages, and respond to tens of millions of queries per day.

Before a Search Engine can tell you where a file or document is, it must be found. To find information on the hundreds of millions of Web pages that exist, a Search Engine employs special software robots, called spiders, to build lists of the words found on Web sites.

When a spider is building its lists, the process is called web crawling.

In order to build and maintain a useful list of words, a Search Engine's spiders have to look at a lot of pages. How does any spider start its travels over the Web? The usual starting points are lists of heavily used servers and very popular pages. The spider will begin with a popular site, indexing the words on its pages and following every link found within the site. In this way, the spidering system quickly begins to travel, spreading out across the most widely used portions of the Web.

To increase the likelyhood that the spiders find your website make sure you are listed on high ranked websites like Merchant Circle. You can create a free business page and blog that will not only increase your chances of being found but also be another place for potential visitors to find about about your website.

Once the spiders have completed the task of finding information on Web pages, the Search Engine must store the information in a way that makes it useful. There are two key components involved in making the gathered data accessible to users:

- The information stored with the data, and
- The method by which the information is indexed.

In the simplest case, a Search Engine could just store the word and the URL where it was found. In reality, this would make for an engine of limited use, since there would be no way of telling whether the word was used in an important or a trivial way on the page, whether the word was used once or many times or whether the page contained links to other pages containing the word. In other words, there would be no way of building the ranking list that tries to present the most useful pages at the top of the list of search results.

To make for more useful results, most Search Engines store more than just the word and URL. A Search Engine might store the number of times that the word appears on a page. The engine might assign a weight to each entry, with increasing values assigned to words as they appear near the top of the document, in sub-headings, in links, in the META tags or in the title of the page. Each commercial Search Engine has a different formula for assigning weight to the words in its index. This is one of the reasons that a search for the same word on different Search Engines will produce different lists, with the pages presented in different orders.

You can get a customized Page Critic Analysis Report from Webs 4 Small Business that tells you how YOUR webpages should be set up to make sure give the search engines what they are looking for when they review your page.

An index has a single purpose: it allows information to be found as quickly as possible. There are quite a few ways for an index to be built, but one of the most effective ways is to build a hash table. In hashing, a formula is applied to attach a numerical value to each word.

The formula is designed to evenly distribute the entries across a predetermined number of divisions. This numerical distribution is different from the distribution of words across the alphabet, and that is the key to a hash table's effectiveness.

When a person requests a search on a keyword or phrase, the Search Engine software searches the index for relevant information. The software then provides a report back to the searcher with the most relevant web pages listed first.

Not sure what keywords you should use? Picking the right, or wrong ones, can make or break your chances at online success. Consider getting a customized Key Word Report from Webs 4 Small Business that tells you which keywords you should and should not consider for your site. These keywords are specific to YOUR website not a generic list of keywords.

So, why are search engines important to business website owners? Simple. You need traffic and Search Engines have lots of it. And, their purpose is to drive traffic to sites that they think match their visitors' needs.

The way to get a portion of that traffic, is to optimize your website (you've likely heard of Search Engine Optimization or SEO). That way when a someone searches for a keyword that is relevant to your website, the search engines includes a link to your website in the search results. That puts traffic and potential visitors just a click away from you website.
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Visit Webs 4 Small Business at www.Webs4SMB.com to learn more about how we can help you optimize your website. You can also 'jump to the first of the line' with Paid Search Engine listings. Find out how you can get Guaranteed Website Traffic from search engines at www.webs4smb.com/guaranteed-traffic/guaranteed-website-traffic.htm - For more tips on how to market a small business website visit internet.marketer.handbook.blogspot.com